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A well known Oil & Gas company was looking to find ways to be seen in a better association with energy transition in an effort to be seen environmentally conscious. However, there is a lot of skepticism associated with initiatives from them in these efforts with both public and institutional stakeholders.
We crafted internal and external communications plans in order to have a cohesive narrative when engaging with different partners, investors, policy makers and the general public. Linking new ventures and under-communicated investment ventures in new energies as proof-points of actions taken, and showing tangible results in commonly understandable and relatable language to the different targets.
POSITIONING
Sustainability
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