A national builder had multiple offerings for different segments, but needed to find a better path to matching offer to setment. Before spending marketing dollars, our client needed to develop clearer boundaries between offerings as well as providing clearer progression in the home owning roadmap.

We developed a learning and workshop program that brought the right people together to find dependencies, points of differentiation and clear benefits that would be differentiating. Working with all teams, we analyzed the ourcomes and prepared a clear strategy for customer management and establishing clear storytelling to the appropriate segments.